Knowledge and Imagination in Mary Shellys Frankenstein

Title â€Å"He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors†.(Thomas Jefferson).In Mary Shellys Frankenstein, the theme of the sublime is featured throughout the text. It is seen in the use of knowledge, imagination, and solitariness which is the protagonists primary source of power. This perpetuates their quest for glory, revenge, and what results in their own self-destruction and dehumanization. Ultimately, the final cause being irreversible harm. Childhood is a time of freedom. However, for Victor, childhood is merely a remembrance of what is lost: Before misfortune had tainted my mind, and changed its bright visions of extensive usefulness into gloomy and narrow reflections†¦show more content†¦Here, the monster is fascinated with language. This represents his innocence and how innocence is literal, simplistic, spontaneous and immediate, while experience is permanent. To learn more, the monster reads the Delacey’s (Felix, Agatha and Mr. Delacey) through observation. He learns French by listening to them speak. He acquires language by listening, but he also observes the Delacey’s and learns how to be civilized. His education is like a vignette, he learns language and civility by reading people, and he asks himself: And what was I? Of my creation and creator I was absolutely ignorant; but I knew that I possessed no money, no friends and no kind of property. I was, besides, endowed with a figure hideously deformed and loathsome; I was not even of the same nature as man. (Shelly 80) The monster clearly understands his position in the world, the tragedy of his existence and abandonment by his creator. Although knowledge is deemed a â€Å"Godlike science†, there are two sides to knowledge that essentially turns the creature into a â€Å"monster†. The monster describes the effects of knowledge: Sorrow only increased with knowledge. [†¦] of what a strange nature is knowledge! It clings to the mind, when it has once seized on it, like a lichen on the rock. I wished sometimes to shake off all thought and feeling. (Shelly 81) Knowledge is permanent,Show MoreRelated Mary Shelleys Frankenstein Essay1312 Words   |  6 PagesMary Shelleys Frankenstein In order to illustrate the main theme of her novel â€Å"Frankenstein†, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, â€Å"the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to â€Å"conquer the unknown† - supposedly in the service of their fellow-humans†. ThisRead MoreEssay about Frankenstein, the Modern Prometheus?1373 Words   |  6 PagesFRANKENSTEIN, THE MODERN PROMETHEUS? In order to illustrate the main theme of her novel Frankenstein, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to conquer the unknown - supposedly in the service of their fellow-humansRead More To what extent is Frankenstein typical of gothic literature?1272 Words   |  6 PagesTo what extent is Frankenstein typical of gothic literature? In you answer make close references to its context and Mary Shellys use of language. This essay will assess how typical of the gothic genre writings is Mary Shellys Frankenstein. The novel was written at a time when electricity was first discovered and Galvanism was being explored, mainly for medical reasons. People at this time were ignorant and sceptical of medicine and so most people would have been disgusted by these studiesRead MoreAnalysis Of Frankenstein Or The Modern Prometheus 1388 Words   |  6 PagesKnowledge in the Beginning o Myth of Prometheus †¢ Frankenstein; or, The Modern Prometheus is the complete title of Mary Shelley’s flamboyant monster novel, which includes an allusion to Prometheus. Her referral to Prometheus is not only about how he was the Titan punished by Zeus because he stole fire from the gods and presented it to mankind; it is also more focused on how he was titan and mythical being who created mankind and was not able to control his own creation. †¢ Prometheus is claimedRead MoreA Critique of Frankenstein2065 Words   |  9 PagesGood v. Evil: Which is Which By: Logan Emlet Frankenstein is a literally fantastic novel, in which a gentle creation, the Monster, is shunned by his creator, Victor Frankenstein, as well as all other humans. The Monster becomes so dejected that he turns murderous and vows to destroy Victor’s life. The book is definitely fiction, as the Monster happens to be eight feet tall and superior to humans in almost every way save looks. Although this is probably the most evident distortion from reality, manyRead MoreMary Shelleys Frankenstein Essay991 Words   |  4 PagesMary Shelleys Frankenstein The book Frankenstein was written by Mary Shelly in 1816. The book took one year to complete. This novel was written when Mary Shelly was on her journey in Switzerland. Mary Shelly and her friends wrote a novel to see whose the most terrifying ghost story is. This novel is mainly based on victor Frankenstein the scientist, who had always wanted to create a human. After 2 years of hard work, he had finally finished making the human, but itRead MoreHuman and Important Cautionary Guide Essay1078 Words   |  5 PagesIntroduction to Frankenstein Mary Shelley The ethical debate concerning biotechnological exploration into genetic cloning has created a monster in itself. A multitude of ethical questions arises when considering the effect of creating a genetically engineered human being. Does man or science have the right to create life through unnatural means? Should morality dictate these technological advancements and their effects on society? The questions and concerns are infinite, but so to are the curiositiesRead MoreRomanticism Research Paper1429 Words   |  6 PagesRestoration Period, which reopened the theaters of England and literacy expanded for the middle class and the poor. According to the â€Å"History of the Times† in Holt Literature textbook, during the Glorious Revolution of 1688 that enabled William and Mary to obtain the throne of England, Parliament became powerful and started the movement of the Enlightenment (Holt 531). The Enlightenment movement flourished throughout Europe and the Western World. As the dic tionary reference website states, the EnlightenmentRead More Abandoning Satan Essay1436 Words   |  6 PagesAbandoning Satan In Mary Shelly’s Frankenstein, the author employ’s several different themes to suggest a tone of tragedy. Those include abandonment, tragic flaw, and the punishment exceeds the crime. The two main characters, Victor Frankenstein and his monster, are deemed as tragic heroes in Shelly’s novel. Webster defines a hero as â€Å"a person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life.† Frankenstein and his monster each haveRead MoreEssay on Accepting the Extraordinary in Mary Shelley’s Frankenstein1618 Words   |  7 Pagesevents, is dictated by predictable and ordinary elements. However, through fiction I am transported into a world of boundless imagination and extraordinary themes. One such example is evident in my response to Mary Shelley’s gothic novel Frankenstein. Through fiction, Shelley invites the reader to accept the extraordinary. Firstly, we are led to believe that Vi ctor Frankenstein is able to create life by shocking it with electricity, and to this I responded with an imaginative curiosity. But it was the

An Experimental Creation By Mary Shelley s Frankenstein...

â€Å"Cogito ergo sum†, translated to English states, â€Å"I think therefore I am† (Hatfield 10). The quotation comes from Rene Descartes, a French philosopher and Mathematician, who argues that the mind and body are two separate entities distinct from one another. Mary Shelley’s Frankenstein and Robert Heinlein’s The Moon is a Harsh Mistress challenge the issue of mind and body dualism. The two novels illustrate this debate using Frankenstein’s Creature, an experimental creation using organic human parts who possesses human intelligence, and Mike, a super-computer who gained consciousness by creating enough â€Å"associational paths†. Although the Creature and Mike do not fit the standard definition of â€Å"human†, the two characters possess key human traits, such as intelligence and self-awareness. In Mary Shelley’s Frankenstein and Robert Heinlein’s The Moon is a Harsh Mistress, the Creature and Mike both express hum an characteristics despite their artificial creations. However, the Creature’s organic brain and grotesque body limit his perspective and social experience, which ultimately makes him more human through a flawed existence. Unlike Mike, Frankenstein’s Creature possesses an organic mind and a more human-like limitation on how much information can be processed at a certain time. The Creature proves to be capable of intelligence by learning through education and experience. After Dr. Frankenstein creates the Creature, the Creature does not possess any knowledge of the world and

Lord of the Flies Antrhopology Free Essays

Thomas Hobbes was one of the most controversial philosophers of all time. He argued that the, â€Å"Life of man [is] solitary, poor, nasty, brutish, and short† (Hobbes 77). Clearly he didn’t think that humanity was a good group of beings. We will write a custom essay sample on Lord of the Flies Antrhopology or any similar topic only for you Order Now In the Lord of the Flies by William Golding, one character, Jack Merridew, displays many characteristics of Hobbes’ philosophy on man. Time after time, Golding subtly refers to Hobbes’ philosophy through Jack and his reactions with other characters in the book. After Golding introduces the boys, they want to elect a chief, and already, Golding is using Hobbes’ anthropology. In Hobbes’ Leviathan, he states, â€Å"And therefore, if any two men desire the same thing which nevertheless they cannot both enjoy, they become enemies† (Hobbes 76). The two main contenders for the chief position are Ralph and Jack. Jack fervently believes that he should be chief, and he says, â€Å"’I ought to be chief,’ said Jack with simple arrogance, ’because I’m chapter chorister and head boy. I can sing C sharp’† (Golding 15). Fortunately, Ralph is elected chief, and Jack is disappointed. This simple election creates the dispute between the two boys for the whole book. Ralph and Jack cannot share the position, and both cannot enjoy it, so Jack begins to have an aversion to Ralph. Hobbes’ philosophy basically predicted that this would occur. They both wanted a thing, leadership, and one got it, making them both enemies. This enmity that Jack has eventually pushes him to the point of wanting to kill Ralph in order to lead the island without opposition. This craving for murder also demonstrates another philosophical point by Hobbes. Far later in the book, Jack’s relations with Ralph once again clearly display one of Hobbes’ points. In Leviathan, Hobbes writes, â€Å"In all times kings and persons of sovereign authority, because of their independency, are†¦ in the state and posture of gladiators, having their weapons pointing and their eyes fixed on one another† (76). After Jack splits from the tribe in order to make a new one, he immediately sees the other tribe as a threat. He even literally has his weapons pointed at Ralph in one scene specifically, in which the two leaders are dueling. The narrator narrates, â€Å"Jack made a rush and stabbed at Ralph’s chest with spear. Ralph sensed the position of the weapon from the glimpse he caught of Jack’s arm and put the hrust aside with his own butt† (Golding 159). Even though Hobbes may have intended this to be figurative without the actual leaders fighting, but their armies doing their work, this seems to fit the same kind of description. Hobbes really means that kings, or in this case chiefs, are always looking to fight each other , always ready for battle, always looking to rid themselves of their opponents. In the same way, Jack is always looking to fight Ralph, always ready for battle against Ralph, always looking to rid himself of Ralph. Golding ultimately connects Jack to Hobbes through Jack’s lack of mercy and justice. An unknown author composed a summary of Hobbes’ argument pertaining to this subject, and wrote â€Å"The state of nature†¦ was founded upon a savage egoism which drove man to seek a maximum of pleasure without hindrance from a norm of justice or mercy toward other men. Every man was continually engaged in war against all other men† (Paragraph 9). Throughout the book, Jack fastidiously tries to not offer mercy or due justice to people. In one instance, Ralph pleads for mercy upon the twins, Sam and Eric. The narrator says, â€Å"’Grab them! ’ No one moved. Jack shouted angrily. I said ‘grab them’! ’ Their spears were taken from them. ‘Tie them up! ’ Ralph cried out hopelessly against the black and green mask. ‘Jack! ’† (Golding 161). The key word of this scene is â€Å"hopelessly. † This simple word makes Ralph’s plea seem impossible; henceforth, Jack is not giving mercy at any cost. Ja ck wants the twins to leave Ralph and join his tribe. This essentially gives him pleasure because he knows that Ralph is hopeless. Whatever plea Ralph makes will not be granted because it will hinder his pleasure. Justice will not be served because it will hinder his pleasure. Mercy will not be served because it will hinder his pleasure. Hobbes directly says that people will not give justice or mercy when it will hinder his own pleasure. For Jack, to offer mercy is to rid himself of pleasure; therefore, he will not give the mercy according to Hobbes’ philosophy. Golding clearly thought of Hobbes’ philosophy when he was contriving Jack. Jack displays almost all of the qualities that a human being should display according to Hobbes. First, his enmity toward Ralph is solely based on a thing that he can’t have, which is what Hobbes predicted would happen. Second, he and Ralph, because they are both opposing leaders, have weapons pointed at each other, symbolizing how opposing leaders always quarrel with each other according to Hobbes. Third, his lack of mercy and justice for those who deserve it is nonexistent because it will hinder his pleasure according to Hobbes. In conclusion, in almost every act that Jack does, he relates back to Hobbes’ philosophy pertaining to human nature. Works Cited â€Å"The Philosophy of Thomas Hobbes. † 1998. The Radical Academy. 15 March 2010. lt;http://www. radicalacademy. com/philfthomashobbes. htmgt;. Hobbes, Thomas. Leviathan. The Harvard Classics. 1904-14. ——————————————– [ 1 ]. I used passive voice because the subjects are more important than Jack, who would be doing the action. (This isn’t rhetoric, it’s just and explanation) [ 2 ]. I used epistrophe to emphasize the point that Jack will not do the things that will hinder his pleasure [ 3 ]. I used antithesis here to kind of show a cause and effect. If he was to offer mercy (the cause) then he would accept defeat (effect). It seemed more logical to use antithesis right here than other forms of rhetoric. How to cite Lord of the Flies Antrhopology, Papers

Lord of the Flies Antrhopology Free Essays

Thomas Hobbes was one of the most controversial philosophers of all time. He argued that the, â€Å"Life of man [is] solitary, poor, nasty, brutish, and short† (Hobbes 77). Clearly he didn’t think that humanity was a good group of beings. We will write a custom essay sample on Lord of the Flies Antrhopology or any similar topic only for you Order Now In the Lord of the Flies by William Golding, one character, Jack Merridew, displays many characteristics of Hobbes’ philosophy on man. Time after time, Golding subtly refers to Hobbes’ philosophy through Jack and his reactions with other characters in the book. After Golding introduces the boys, they want to elect a chief, and already, Golding is using Hobbes’ anthropology. In Hobbes’ Leviathan, he states, â€Å"And therefore, if any two men desire the same thing which nevertheless they cannot both enjoy, they become enemies† (Hobbes 76). The two main contenders for the chief position are Ralph and Jack. Jack fervently believes that he should be chief, and he says, â€Å"’I ought to be chief,’ said Jack with simple arrogance, ’because I’m chapter chorister and head boy. I can sing C sharp’† (Golding 15). Fortunately, Ralph is elected chief, and Jack is disappointed. This simple election creates the dispute between the two boys for the whole book. Ralph and Jack cannot share the position, and both cannot enjoy it, so Jack begins to have an aversion to Ralph. Hobbes’ philosophy basically predicted that this would occur. They both wanted a thing, leadership, and one got it, making them both enemies. This enmity that Jack has eventually pushes him to the point of wanting to kill Ralph in order to lead the island without opposition. This craving for murder also demonstrates another philosophical point by Hobbes. Far later in the book, Jack’s relations with Ralph once again clearly display one of Hobbes’ points. In Leviathan, Hobbes writes, â€Å"In all times kings and persons of sovereign authority, because of their independency, are†¦ in the state and posture of gladiators, having their weapons pointing and their eyes fixed on one another† (76). After Jack splits from the tribe in order to make a new one, he immediately sees the other tribe as a threat. He even literally has his weapons pointed at Ralph in one scene specifically, in which the two leaders are dueling. The narrator narrates, â€Å"Jack made a rush and stabbed at Ralph’s chest with spear. Ralph sensed the position of the weapon from the glimpse he caught of Jack’s arm and put the hrust aside with his own butt† (Golding 159). Even though Hobbes may have intended this to be figurative without the actual leaders fighting, but their armies doing their work, this seems to fit the same kind of description. Hobbes really means that kings, or in this case chiefs, are always looking to fight each other , always ready for battle, always looking to rid themselves of their opponents. In the same way, Jack is always looking to fight Ralph, always ready for battle against Ralph, always looking to rid himself of Ralph. Golding ultimately connects Jack to Hobbes through Jack’s lack of mercy and justice. An unknown author composed a summary of Hobbes’ argument pertaining to this subject, and wrote â€Å"The state of nature†¦ was founded upon a savage egoism which drove man to seek a maximum of pleasure without hindrance from a norm of justice or mercy toward other men. Every man was continually engaged in war against all other men† (Paragraph 9). Throughout the book, Jack fastidiously tries to not offer mercy or due justice to people. In one instance, Ralph pleads for mercy upon the twins, Sam and Eric. The narrator says, â€Å"’Grab them! ’ No one moved. Jack shouted angrily. I said ‘grab them’! ’ Their spears were taken from them. ‘Tie them up! ’ Ralph cried out hopelessly against the black and green mask. ‘Jack! ’† (Golding 161). The key word of this scene is â€Å"hopelessly. † This simple word makes Ralph’s plea seem impossible; henceforth, Jack is not giving mercy at any cost. Ja ck wants the twins to leave Ralph and join his tribe. This essentially gives him pleasure because he knows that Ralph is hopeless. Whatever plea Ralph makes will not be granted because it will hinder his pleasure. Justice will not be served because it will hinder his pleasure. Mercy will not be served because it will hinder his pleasure. Hobbes directly says that people will not give justice or mercy when it will hinder his own pleasure. For Jack, to offer mercy is to rid himself of pleasure; therefore, he will not give the mercy according to Hobbes’ philosophy. Golding clearly thought of Hobbes’ philosophy when he was contriving Jack. Jack displays almost all of the qualities that a human being should display according to Hobbes. First, his enmity toward Ralph is solely based on a thing that he can’t have, which is what Hobbes predicted would happen. Second, he and Ralph, because they are both opposing leaders, have weapons pointed at each other, symbolizing how opposing leaders always quarrel with each other according to Hobbes. Third, his lack of mercy and justice for those who deserve it is nonexistent because it will hinder his pleasure according to Hobbes. In conclusion, in almost every act that Jack does, he relates back to Hobbes’ philosophy pertaining to human nature. Works Cited â€Å"The Philosophy of Thomas Hobbes. † 1998. The Radical Academy. 15 March 2010. lt;http://www. radicalacademy. com/philfthomashobbes. htmgt;. Hobbes, Thomas. Leviathan. The Harvard Classics. 1904-14. ——————————————– [ 1 ]. I used passive voice because the subjects are more important than Jack, who would be doing the action. (This isn’t rhetoric, it’s just and explanation) [ 2 ]. I used epistrophe to emphasize the point that Jack will not do the things that will hinder his pleasure [ 3 ]. I used antithesis here to kind of show a cause and effect. If he was to offer mercy (the cause) then he would accept defeat (effect). It seemed more logical to use antithesis right here than other forms of rhetoric. How to cite Lord of the Flies Antrhopology, Papers

Green Technology and Innovation Management †MyAssignmenthelp.com

Question: Discuss about the Green Technology and Innovation Management. Answer: Introduction The purpose of the report is to develop a situational analysis considering New Zealand to market the eco products for household and fulfill the needs and requirements of people effectively. The scope of conducting the situational analysis in the report is huge, and the business that delivers eco products for the households is EcoWarehouse in Tauranga, New Zealand (ecowarehouse.nz 2017). The business organisation is one of the most popular online shop in New Zealand that delivers good quality sustainable and environment-friendly eco products for households to fulfill the needs and requirements of customers effectively and keep them safe and healthy (Andi, Yurt and Baltac?o?lu 2012). EcoWarehouse is a family run business that promotes and sells environment-friendly eco products that are free from any toxic materials and harmful substances. The business manages an online shopping web site where all the sustainable and environment friendly eco products such as beauty products, bathroom, beauty and health, non-toxic textile materials are available for the customers to purchase with ease and effectiveness (Beltramello, Haie-Fayle and Pilat 2013). Few other products of the business include Non-stick parchment roasting bags, Bee fresh deodorants, reusable coffee cups, Bamboo cotton buds, Oxygen bleach, SoapNut liquid, Eco face paint for kids, natural paint brushes, bamboo biochar composting, liquid fertiliser used for eco gardening, certified organic fantail shopping bags, etc (Cherian and Jacob 2012). All these products are free from any toxic materials and this can manage good health and safety of consumers. This has created a positive mindset among them and influenced their buying behaviours to purchase the products and services of the business (Cai and Aguilar 2013). The business organisations maintain a strong corporate culture by maintaining shared values, behaviours and beliefs and has created a positive mindset among people by delivering eco products for the households (Hair Jr and Lukas 2014). The core competencies of the organisation include various skills and expertise in certain areas such as management of financial assets, ability to deliver a wide range of best quality eco products that can make people stay healthy and safe from any toxic and harmful materials that are found in the products delivered by other business organizations (Delmas, Nairn-Birch and Balzarova 2013). Environment scanning The environmental scanning of EcoWarehouse is done with the help of PESTEL analysis to identify the various political, economic, social, technological, environmental and legal factors that can create a positive as well as negative impact on the business functioning (Hollensen 2015). As the business delivers environment friendly eco products for the households, it is necessary to maintain the standards of products and services delivered and ensure that the business organisation functions properly within the competitive business environment with ease and effectiveness (ecowarehouse.nz 2017). The PEST analysis is provided as a graphical presentation in an appendix at the end of the report. The Government of New Zealand has influenced the economy f the country and has even imposed new tax and duties to change or improve the entire structure of revenue for EcoWarehouse. The tax policies, fiscal policy and trade tariffs are applied for creating changes in the revenue structure and ensure improving the current economic structure of the company in an effective manner as well (Hitchcock 2012). The legal frameworks are applied to make sure that the company meets the safety and quality standards and deliver good quality environment friendly eco products for the households to keep the needs and preferences of customers fulfilled (McGivern 2013). These are the factors that influence the growth in the economy of the country and create long term positive effects for the company as well. The change in the rate of inflation has allowed EcoWarehouse to set prices of products delivered accordingly and meet the expectations of customers too. The prices of the products are kept lower so that it can influence the consumer buying behaviours as well as make changes to the demand and supply for the economy (Hoek, Roling and Holdsworth 2013). The foreign direct investments have also helped the business in New Zealand to manage import and export and ensure availability of products and services all over the world with ease and efficiency (Mullins, Walker and Boyd 2012). The demographic conditions are considered along with the identification of different market segments and population to examine the need for eco products for the household as well as enhance the demands of products with convenience. The buying trends for New Zealand can be considered as social factors too where the demand increases largely during the Holiday seasons (Leach, Fairhead and Fraser 2012). With the advancement in technology and communication nowadays, it has become easy for EcoWarehouse to deliver products online and deliver those at their doorsteps in quick time. Customers can even make online k payments through the payment gateway by using the internet on their mobile phones with ease. The automation process, research and development have also helped in creating technological awareness and make the company sustain in the business environment too (Paul and Rana 2012). The natural environment includes the natural circumstances, changes in climatic conditions and availability of raw materials based on which the environment friendly eco products are developed and then delivered to customers. With bad weather conditions, certain materials and resources might not be available, and this could decrease the availability of certain products and services delivered by EcoWarehouse (Phipps et al. 2013). The corporate social responsibilities of the organisation have helped in making improvements to the society by delivering environment friendly eco products and prevent usage of any harmful materials and substances. The ethics are maintained to understand what is right and wrong. The values and ethics maintained can also help in making business decisions effectively (Rettie, Burchell and Riley 2012). The company has understood that for maintaining a good and healthy environment for people to stay and live healthy and safe, it is important for the business to offer products that are free from any harmful substances and are can even maintain a good ecological balance in nature (Rousseau and Vranken 2013). Impact of engineering technologies and trends The three areas, which have been improved with the help of digital media and electronic marketing, are speed, relevance and reach to market segments. The social media has been considered such as Facebook, Twitter, etc. to improve the responsiveness, engage more customers, identify potential customers, manage affordability of social media campaigns to attract more customers and maintain a good database for meeting the diverse needs and requirements of business. Digital media and electronic marketing save a lot of time and money to reach customers and present the messages related to the delivery of environment friendly eco products to the customers in New Zealand (Suki 2013). The digital media has helped in obtaining data and information at a faster rate and provide the customers with information about the new products and services made available by EcoWarehouse and can even promote the products through email, social networking and by managing advertisements in internet web sites. Digi tal media can allow EcoWarehouse to reach more customers and create more options for customers to choose from (Andi, Yurt and Baltac?o?lu 2012). The electronic marketing plan consists of various components such as optimisation of site for search engines, development of the database, sending emails, purchasing online ads, registering a website with search engines and furthermore enhance awareness of the brand among the customers (Sarkar 2012). The electronic marketing has helped EcoWarehouse to improve the outlook of the web site and stay ahead of its competitors by differentiating itself from the competitors (Beltramello, Haie-Fayle and Pilat 2013). The consumer generated information includes the post information in the form of feedbacks and responses from customers regarding the acknowledgement of brand experiences, and this can allow EcoWarehouse to check whether the environment friendly eco products have managed to fulfill the needs and requirements of customers or not. This can also help the company to know what the customers want and develop products according to their changing needs and preferences (Cai and Aguilar 2013). Segmentation and targeting Marketsegmentation helps in dividing the market consisting of potential customers into various segments and groups based on the characteristics of the different segments of the market. The customers can respond to the marketing strategies with ease and share their traits, needs, preferences and areas of interests regarding the new products and services launched by the company (Delmas, Nairn-Birch and Balzarova 2013). The four segmentation bases are demographic, geographic, psychographic and behavioural segmentation. The demographic segmentation manages the division of market according to the variables like age, gender, family, income, occupation, race and religion. Income influences the purchasing behaviours of consumers while the choice for products is dependent upon the varying age of people (Schiederig, Tietze and Herstatt 2012). The geographic segmentation divides the market into several units based on the market conditions, and the variables can be climatic conditions, natural resources, the population density that can create an impact on the consumer buying behaviours too (ecowarehouse.nz 2017). The psychographic segmentation includes lifestyles and personality traits which make customers choose their products and services, whether t is some normal household product or some luxury item. Behavioral segmentation is managed with the help of considering the status of users, occasion, readiness of buyers and loyalty status that can create an impact n the buying behaviours of consumers (Hitchcock 2012). The segmentation of market has been provided as an appendix in the end of the report. Market segments targeted The two different market segments targeted by the organisation EcoWarehouse are psychographic and behavioural segments. Based on the personality and lifestyle behaviours, some individuals prefer environment friendly eco products for their household rather than purchasing the non-eco products (Yan, Hyllegard and Blaesi 2012). The prices of these products are though a bit on the higher side, so it has been targeted for the economic segments of customers. The Bee Fresh deodorants are the products considered within this segment for the customers (Hoek, Roling and Holdsworth 2013). The status of users and their eagerness to buy the environment friendly eco products fall into the behavioural segment. Oxygen bleach, bamboo cotton buds and fresh textiles are other products that are offered in this segment for the customers who prefer environment friendly products of EcoWarehouse to the normal products (Paul and Rana 2012). References Andi, E., Yurt, . and Baltac?o?lu, T., 2012. Green supply chains: Efforts and potential applications for the Turkish market.Resources, Conservation and Recycling,58, pp.50-68. Beltramello, A., Haie-Fayle, L. and Pilat, D., 2013. Why new business models matter for green growth. Cai, Z. and Aguilar, F.X., 2013. Meta-analysis of consumer's willingness-to-pay premiums for certified wood products.Journal of Forest Economics,19(1), pp.15-31. Cherian, J. and Jacob, J., 2012. Green marketing: A study of consumers attitude towards environment friendly products.Asan social science,8(12), p.117. Delmas, M.A., Nairn-Birch, N. and Balzarova, M., 2013. Choosing the right eco-label for your product.MIT Sloan Management Review,54(4), p.10. ecowarehouse.nz. (2017). EcoWarehouse. [online] Available at: https://ecowarehouse.nz/ [Accessed 31 Aug. 2017]. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Hitchcock, T., 2012. Low carbon and green supply chains: the legal drivers and commercial pressures.Supply Chain Management: An International Journal,17(1), pp.98-101. Hoek, J., Roling, N. and Holdsworth, D., 2013. Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours.Journal of Marketing Management,29(7-8), pp.772-792. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Leach, M., Fairhead, J. and Fraser, J., 2012. Green grabs and biochar: Revaluing African soils and farming in the new carbon economy.Journal of peasant studies,39(2), pp.285-307. McGivern, Y., 2013.The practice of market research: an introduction. Pearson Higher Ed. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Paul, J. and Rana, J., 2012. Consumer behavior and purchase intention for organic food.Journal of consumer Marketing,29(6), pp.412-422. Phipps, M., Ozanne, L.K., Luchs, M.G., Subrahmanyan, S., Kapitan, S., Catlin, J.R., Gau, R., Naylor, R.W., Rose, R.L., Simpson, B. and Weaver, T., 2013. Understanding the inherent complexity of sustainable consumption: A social cognitive framework.Journal of Business Research,66(8), pp.1227-1234. Rettie, R., Burchell, K. and Riley, D., 2012. Normalising green behaviours: A new approach to sustainability marketing.Journal of Marketing Management,28(3-4), pp.420-444. Rousseau, S. and Vranken, L., 2013. Green market expansion by reducing information asymmetries: Evidence for labeled organic food products.Food Policy,40, pp.31-43. Sarkar, A.N., 2012. Green branding and eco-innovations for evolving a sustainable green marketing strategy.Asia-Pacific Journal of Management Research and Innovation,8(1), pp.39-58. Schiederig, T., Tietze, F. and Herstatt, C., 2012. Green innovation in technology and innovation managementan exploratory literature review.Rd Management,42(2), pp.180-192. Suki, N.M., 2013. GREEN AWARENESS EFFECTS ON CONSUMERS'PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA.International Journal of Asia-Pacific Studies,9(2). Yan, R.N., Hyllegard, K.H. and Blaesi, L.F., 2012. Marketing eco-fashion: The influence of brand name and message explicitness.Journal of Marketing Communications,18(2), pp.151-168.